UX/UI
System design
Prototyping
White label
Cross-platform
SB22 is the first fully immersive betting and transactional platform that does not rely on any legacy technology. Over a three-year period, the platform was designed and built from the ground up as a mobile-first, white-label product, supporting a wide range of devices including iOS and Android apps, desktop, Apple Watch, Apple TV and kiosk environments. My role focused on shaping the end-to-end user experience and interface systems across all platforms, ensuring consistency, scalability, and adaptability while meeting the performance and regulatory demands of a modern sports betting ecosystem.
The mobile experience balances dense live data with usability. Dark and light themes adapt to different usage contexts, while quick bet interactions and live stakes enable fast decision-making without interrupting the viewing flow.
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Focused Mode surfaces predefined player props in a streamlined layout, allowing users to quickly access the most relevant betting options without navigating through complex markets. By reducing choice overload, the feature supports faster decision-making during live games.
The free-to-play app serves as an entry point in markets where real-money betting is not yet permitted. Using tokens instead of currency, it introduces users to the core betting experience while maintaining full regulatory compliance. Here is demonstrated the platform’s white-label flexibility, adapting visuals, colors, and UI elements to match each client’s brand while offering a compliant, token-based betting experience.
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The watchOS experience is intentionally minimal, translating complex betting data into clear, digestible moments. The design supports rapid awareness and lightweight interactions rather than deep navigation.
The desktop interface is designed for data-rich exploration and extended sessions. With more screen real estate, the layout supports advanced navigation, multi-column views, and simultaneous tracking of multiple events, while maintaining consistency with the mobile-first design system.
Built for self-service use, the kiosk interface adapts the core betting experience to a touch-first, hardware-driven context. The design accounts for varied user familiarity, environmental distractions, and durability requirements common in casino settings. The interface prioritizes large touch targets, clear visual hierarchy, and simplified flows, enabling users to place bets quickly and confidently with minimal instruction.
Built for self-service use, the kiosk interface adapts the core betting experience to a touch-first, hardware-driven context. The design accounts for varied user familiarity, environmental distractions, and durability requirements common in casino settings. The interface prioritizes large touch targets, clear visual hierarchy, and simplified flows, enabling users to place bets quickly and confidently with minimal instruction.
The Apple TV app is designed for lean-back interaction, translating complex betting content into a TV-friendly interface. Special attention was given to navigation using the Siri Remote, with clear focus states, large touch targets, and predictable movement to ensure smooth interaction despite the limitations of remote-based control.
The backoffice supports the full operational scope of the SB22 ecosystem through eight interconnected modules. Due to the platform’s complexity, a structured side navigation was designed to provide clear orientation across modules and sub-flows. Data-heavy content is organized into modular widgets, allowing operators to customize views, monitor key metrics efficiently, and manage complex tasks with clarity and control.
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